All Na Packaging

The above picture has stirred up a lot of thoughts in me and I even shared the indirect messages that is being communicated in a Black Berry group chat.
Permit me to do the same here.

You see the term 'agege bread' actually refers to a type of bread that is consumed in the South Western, part of Nigeria (Lagos). Agege is actually a city in the Metropolitan part of  Lagos and this bread was a very common delicacy during the early 1990's. Production of this bread was however limited due safety concerns that were raised by Nigeria's food & beverages watchdog (NAFDAC).

Little wonder why the name in the picture has generated a stir from Lagos residents. The reason for the stir is a combination of the name and the fact that there is even a website attached to it (www.agegebread.co.uk). The thought of the ".uk" implies that this local concept has evolved into something that can be consumed in the United Kingdom.

What many Nigerians have failed to realize is that anything can be packaged or re branded into something really awesome (all na packaging).

Just in case you missed it. The below are some silent messages that the above picture contains:
(1)  A delivery van - implies an organised distribution system
(2)  A website- means online publicity/self advertisement. Probably and organised method of ordering for the product.
(3)  Telephone number- means that you can reach the company for any queries or suggestions.
(4)  Personalized service- you can get the product at your doorstep.

As business fellows, we must open our eyes to see what others have missed, then cash in on it. We must open our minds to look out for human "NEEDS", then we must progress to meet those needs in a unique way. Don't just do something. Make it exceptional, make it different, make it the best.

Businesses are crumbling but you can be different, just keep re-inventing your business. Stop being myopic. Don't think small. Dare to be different.

Keep these thoughts in mind, please look at the picture above and tell me certain things even I may have missed. I welcome your comments.

Till we meet again, keep winning

David Chiaka
Twitter: @MrChiaka